SINGAPORE FESTIVAL WEEK

The region’s most glamorous festival will once again present the best emerging and established designer collections with an ultimate style-charged experience for all fashion enthusiasts to enjoy. The Singapore Fashion Festival (SFF07), presented by MasterCard and made possible by the Singapore Tourism Board, runs from 23 March to 1 April 2007 and showcases the latest collections directly to the public and new season shoppers.The Festival is embraced by Asia’s most fashion-forward retailers along its most famous shopping street, Orchard Road, as well as in the neighboring fashion precincts of Marina Bay and boasts an engaging 10-day schedule of events that profiles the best trend-setting looks from premium local designers to international luxury fashion brands. As a beacon to all Festival-goers, style headquarters will again be located in the heart of Orchard Road at Ngee Ann City’s Civic Plaza, in a purpose-built tent structure that will host a multitude of gala events and memorable runway shows.

Showcasing the latest Spring Summer 2007 and Autumn Winter 2007 collections, straight from the world’s top shows in New York, Paris and Milan, fashion enthusiasts have the added chance to purchase these hot new looks from the shop floors of Singapore – a unique feature of the Singapore Fashion Festival which enjoys the support and involvement of the industry at large including leading designers, retailers, brand owners, international celebrities, models, fashion insiders, the media and shoppers galore.